IT'S IN ME AND ON ME™️
Jac’Queena James™ is a fashion and industrial designer, inventor, and founder of YTUSI®, a luxury brand defined by patented design, global development, and long term ownership.
Introduced to pearls early on, she developed a lasting understanding of elegance, structure, and restraint, elements that continue to shape her work today. What began as instinct has evolved into a disciplined design language rooted in intention.
Her work lives at the intersection of design and engineering, where form, function, and construction are developed as one. Each piece is not only designed to be seen, but built to perform, structured with purpose and protected by design.
Through YTUSI®, she develops footwear, handbags, belts, harneses, and custom hardware as part of a larger system, one that reflects precision, identity, and control from concept to completion.
Rather than following trends, she builds with permanence in mind, securing her work through intellectual property and shaping a foundation designed to endure across markets and time.
“These are not your grandmother’s pearls, just the wisdom of them.
It’s in me and on me™”
A globally protected handbag defined by its signature pearl handle and sculptural form.
A statement of innovation, identity, and intentional design.
Designed and patented by Jac’Queena James™
An architectural interpretation of the belt, defined by precision placement and signature pearl hardware. YTUSI® Pearla Belt redefines structure at the waist, merging control, detail, and presence into a patented form.
Designed and patented by Jac’Queena James™
Defined by YTUSI®’s Crown Pearled Heel, featuring precision-set pearl detailing and a signature purple sole, this design transforms footwear into a distinct and recognizable expression of structure, identity, and power. Engineered for visual distinction and a lasting impression.
Designed and patent pending by Jac’Queena James™












Every material is chosen with intention, where texture, form and purpose meet.

Where innovation takes form.

Patent Pending - Footwear Outsole Design
A signature Zebra Tread Sole developed through movement, identity, and intentional design. Engineered to transform the outsole into a bold and recognizable design element, it embodies elegance with endurance. Each step reflects innovation, purpose, and lasting presence.
Designed b
Jac’Queena James™️ engages in select design, brand development and creative collaboration aligned with innovation, craftsmanship and cultural impact.
Media, press, and business inquiries may be directed to her team.
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